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Welcome To The New EZR: A New Name and Logo to Celebrate 20 Years

October 28, 2020 – In 2000, we began working with nurseries and retailers to design returnable packaging that fit perfectly in trucks. We built our patented EZRack, and with our partners, recovered these racks to lower cost and reduce environmental waste. Over the past ten years, this expertise and our dedicated national network of recovery facilities have allowed us to expand our offerings and pick up non-nursery reusable assets for various industries from retailers, dealers, and OEMs.

In celebration of our 20th anniversary, we’ve decided to rebrand our parent company name to Reusability to encompass our history, expanded offerings, and future innovation.

Over our 20 year journey, we learned a lot. Our reason for rebranding is rooted in feedback from our customers. They shared that we enable them to reuse assets rather than wasting money on disposables. Without us, they could not have made the change. That realization inspired our team to reexamine our core purpose and the results we would like to achieve for ourselves, our customers, and the world.

Reusability means “able to be used again or more than once.” This name represents our vision: to design and execute the world’s most innovative and environmentally sustainable supply chains. We look forward to sharing new innovative solutions that drive positive financial and environmental impact for you.

Now, without further ado, we present our new branding. We look forward to your feedback!

The New Logo 

We’d like to introduce you to our new logo.

The design of the logo is meant to communicate our commitment to delivering simple, effective solutions that drive cost and sustainability savings for customers.



The New Website

This week, we launched a new website, consistent with our new brand direction. You’ll see similar updates across all materials over the coming weeks, ensuring consistency and quality.

We invite you to take a look!  Reusability:

2020 and Beyond

To date, we have helped our customers avoid emissions of 59,754,561 pounds of CO2.

We are reinventing, reimagining, and revolutionizing the way reusable packaging programs are managed. Sustainability is a journey, and we are excited to be on this journey with you.


As of today, you will start to receive emails from our new domain We ask that you please bookmark our new email addresses, but know that our emails will still work as well!
Also, you will continue to receive newsletters and other communications as we roll out the new branding, messaging, and additional product offerings in the coming months. In the meantime, if you haven’t already, we invite you to checkout out our new website, and follow our LinkedIn page here!

Thank you again for your continued support and joining us in this Revolution! We are incredibly grateful for you and look forward to serving you for the next 20 years.

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