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RPA Presence at PACK EXPO Generates Sales, Buzz, and New Members

The RPA’s Reusable Packaging Pavilion at PACK EXPO hummed with activity during the three-day show in Las Vegas. The 5,000 square foot pavilion was home to a record 22 member/suppliers of services and solutions for reusable packaging. Several exhibitors reported increased attendance and sales as a result of being part of the Pavilion.

“Last year, attendees sort of stumbled upon us when we exhibited alone,” said Fraser League, President, Quick Crate. “We had much more traffic in the Pavilion because people came to this area looking for reusable solutions.”

Participating in the Pavilion was the primary reason that LOMOLD joined the RPA, said Niels Martin of LOMOLD. “We’ve had good traffic at our booth in other years, but it makes a lot of sense to be part of the Pavilion because of its visibility.”

“There is no doubt that we gained incremental sales by being part of the Pavilion,” said Ron Warner, Senior Vice President, Sales and Marketing, Composite Technologies Corporation (CTC). “But we also joined the RPA because we feel it is important to be part of the reusable community and support the industry.”

Traffic also was steady at the RPA booth as numerous attendees came by to inquire about membership. “We received considerable interest from suppliers, end-user companies, and the media, and I expect we will have several new members as a result,” said Jerry Welcome, President, RPA. “The Reusable Packaging Pavilion has become well established as an important part of PACK EXPO. Attendees tell us they appreciate that they can come to one place to learn about all the facets of implementing reusable packaging into their supply chains.”

Also at PACK EXPO, the RPA presented two informative conference sessions: Implementing a Sustainable Reusable Transport Packaging System, and Managing and Protecting Your Reusable Packaging Assets. The sessions featured RPA members and end-user companies Ghirardelli Chocolate Company, Coca Cola, and the Alpha Baking Company. The presentations will be available soon on the RPA website. A networking reception on the first night of the show gave members an opportunity to network with each other as well as potential members and the media.

“The Pavilion, conference sessions, and networking reception we had at PACK EXPO really increased visibility for the benefits of reusables and the RPA,” said Drew Merrill, RPA Chairman of the Board and Vice President of Business Development & Strategic Planning, Container and Pooling Solutions Container and Pooling Solutions (CAPS). “The collective efforts and voices of our members are much stronger than any one company could do alone.”

The RPA activities at PACK EXPO were sponsored by CHEP, IFCO Systems, iGPS, Brüel, Buckhorn, The Kennedy Group and Schoeller Arca Systems, Inc.

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