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RPA Defines Key Initiatives to Strengthen Association and Its Impact on Reusable Packaging Industry in 2011

By February 16, 2011December 30th, 2020General, Industry News, Press Releases, RPA News

Arlington, VA, February 15, 2011

The Reusable Packaging Association (RPA) has defined its key initiatives for 2011 to help create more value for its members, promote the value of reusable packaging to a broader audience, and strengthen the association. The Board of Directors approved an aggressive list of strategic tactics in support of its goals at its annual board meeting in January.

“The RPA made significant progress in 2010,” said Jerry Welcome, President, RPA. “Some of the highlights were an increase in membership, a very successful Pavilion and workshop at PACK EXPO, and a new interactive website that provides a broad array of industry information and resources related to reusable packaging. This year, we are building on our past success, and strengthening our value and broadening our audience to have an even stronger impact.”

The RPA adopted numerous tactics in support of its goals. The work will be accomplished through the efforts of the RPA committees. The tactics include:

  • Completing Phase II – Acceptance – of the Reusable Packaging Curriculum. In 2010, the RPA completed Phase I – Understanding – of its four-part curriculum. The remaining two phases – Implementation and Refinement – will be completed by the end of 2012.
  • Creating a library of presentations, case studies and other vehicles that promote the value of reusable packaging.
  • Engaging industry experts by creating new working relationships with academia, public policy and industry experts to promote reuse as a core sustainability strategy in the years ahead.
  • Developing strong working relationships with influential industry and governmental groups that drive the demand for reusable products and services.
  • Updating the RPA Strategic Plan to better reflect the changing industry.
  • Strengthening RPA’s ability to affect important legislative, regulatory and standards which could impact members’ businesses.
  • Begin efforts to compile reliable data about the reusable packaging industry.

About the RPA

The Reusable Packaging Association is a collaborative effort between manufacturers, poolers, distributors, retailers and educators to promote the environmental, safety, and economic benefits of reusable packaging. The RPA serves as the collective voice of the industry and uses its knowledge of the members’ products and services to advance the adoption of reusable packaging and systems throughout the supply chain. The RPA is focused on promoting the expansion of reusables as the preferred packaging solution across supply chains in all industries. For more information, visit or call (703) 224-8284.

Media contact: Jerry Welcome
1100 N. Glebe Rd, Suite 1010
Arlington, VA 22201
Phone: 703-224-8284 Fax: 703-243-5612
Web Site:

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