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August 5th, 2011 – Galena, IL – The Quaker Oats Company, a unit of PepsiCo, Inc., has selected software developer Wave Reaction, Inc, to implement and coordinate a turnkey returnable container tracking solution. Wave Reaction will provide both the software suite and RFID-enabled tracking tags for Quaker assets, as well as tracking hardware installations.

“Wave Reaction tracks more than five million returnable assets, every day,” said Karl Malik, Wave Reaction’s director and project coordinator. “We’re very pleased to welcome Quaker Oats among our companies served.”

About The Quaker Oats Company The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 130 years, Quaker’s brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit

About Wave Reaction: Wave Reaction, Inc, is located in historic Galena, Illinois, and is a leading provider of web-based EDI, Supply Chain, 3PL, and custom software solutions for returnable container management. Wave Reaction tracks more than 5,000,000 assets worldwide, and partners with some of the largest manufacturing companies in the country. The Wave Reaction website can be visited at

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