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From Liviri: Grocery Delivery & Pickup on the Surge

By July 6, 2020December 30th, 2020Sales Impact, Uncategorized


As homebound humans grapple with the realities of coronavirus in their lives, ecommerce grocery businesses are busy doing the same due to a jarring spike in pickup and delivery demand during the global pandemic.

The numbers paint a striking picture of seismic shifts in velocity and volume.

Online grocery sales grew more than 24% to a record-setting $6.6 billion, compared to April’s $5.3 billion. And this growth is driven by an 18% increase in the total number of orders in the past 30 days (73.5M in May vs. 62.5M in April) and higher spending per order ($90 in May vs. $85 in April), according to the latest research from Brick Meets Click.

For many Americans this forage-from-home reliance is entirely new territory. A survey by research firm Business Insider Intelligence (BII) found that 42% of adults that bought groceries online or for pickup in the past few weeks were first-timers. BII projects that the percentage of US consumers who have used online grocery services will hit 43% by the end of June and rise to 49% by year’s end. Read the full blog post on Liviri’s website.

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