As homebound humans grapple with the realities of coronavirus in their lives, ecommerce grocery businesses are busy doing the same due to a jarring spike in pickup and delivery demand during the global pandemic.
The numbers paint a striking picture of seismic shifts in velocity and volume.
Online grocery sales grew more than 24% to a record-setting $6.6 billion, compared to April’s $5.3 billion. And this growth is driven by an 18% increase in the total number of orders in the past 30 days (73.5M in May vs. 62.5M in April) and higher spending per order ($90 in May vs. $85 in April), according to the latest research from Brick Meets Click.
For many Americans this forage-from-home reliance is entirely new territory. A survey by research firm Business Insider Intelligence (BII) found that 42% of adults that bought groceries online or for pickup in the past few weeks were first-timers. BII projects that the percentage of US consumers who have used online grocery services will hit 43% by the end of June and rise to 49% by year’s end. Read the full blog post on Liviri’s website.